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'Pop Art Portraits' opens at the National Portrait Gallery with multiple audio formats: mobile phone tour, audio tour and web podcast

Nov 10 2007

(London) - Acoustiguide is delighted to have worked alongside The National Portrait Gallery to supply audio content in several formats for the groundbreaking exhibition Pop Art Portraits - the first to explore the role and significance of portraiture within one of the world's most popular and influential art movements.


The exhibition, which runs from 11 October 2007 to 20 January 2008, brings together fifty-two key works by twenty eight Pop artists working on both sides of the Atlantic in the 1950s and 1960s. As a key element of the Gallery’s interpretation for the exhibition, which includes a section devoted to Marilyn Monroe and Pop Art’s obsession with images of this 20th century icon, Acoustiguide interviewed key artists including Mel Ramos, Allen Jones and Peter Blake, and made this content available in three different formats in order to reach as wide an audience as possible for the National Portrait Gallery:


Audio tour


The tour, narrated by Joan Bakewell, features specially recorded interviews with Pop artists, in-depth analysis of key portraits, archive recordings and commentary from art historian and critic Richard Cork and exhibition curator, Paul Moorhouse. The guide is available to hire at the Gallery: Price £3.


Podcasts


Web visitors can download an exclusive 10-minute taster of the tour in .mp3 format, featuring material only available online, by following the link on www.npg.org.uk/popart/popart_audio.htm or by subscribing via iTunes. These free podcasts include interviews with artists Jim Dine, Derek Boshier and Gerald Laing.


Mobile Phone tour


The audio tour can also be accessed via any mobile phone, for one £3 payment, plus the cost of a local phone call. Visitors can access the tour by calling 020 7112 1856 (local call rate) and accepting the £3 charge following a voice prompt. After that, as many commentaries can be accessed as often as is desired within the next 24 hours. Visitors can either listen to the tour within the Gallery or from anywhere else.