Management Bios

Israel Gal
Executive Chairman of the Board of Directors

As of March 2016, Israel Gal has entered his role as Executive Chairman of the Acoustiguide Group Board of Directors.
Mr. Gal has served as the CEO of Acoustiguide Group (formerly Espro-Acoustiguide) from 1997 to February 2016, growing it from an OEM manufacturer into global multimedia technology company. He has overseen many acquisitions, including the acquisition of Acoustiguide Corporation in 2005 which formed the Acoustiguide Group, and the purchase of Tristan Interactive in 2013. Incorporating Tristan Interactive (today: Acoustiguide Interactive) into the Group brought Acoustiguide to become a prominent DEVELOPER and provider of Mobile Apps for the Museum, Tourism and Entertainment industries worldwide.
In 2015 Mr. Gal has founded a Joint Venture that created and formed Acoustiguide China (Jiashan), the Group's new entity in China.
Israel spent 20 years in the Israel Defense Forces, retiring as Colonel. He holds a Bachelor's degree in Economics and Business Administration from Bar-Ilan University and a Master's degree in Political Science and Jewish History from the University of Haifa. In 2012, Mr. Gal was awarded the Knight’s Cross of the Order of Merit of the Republic of Poland for his contribution to promoting the Polish culture in the state of Israel, after bringing alive a unique and heroic story of turning the Warsaw Zoo into a haven for Polish resistance and persecuted Jews during WWII. At the present time, Israel is devoting much efforts in bringing alive the forgotten heritage of the Jews of Tianjin, China, and commemorate the one synagogue left in this city.

Nadav Karni

Nadav Karni joined Acoustigude in 2003 and served as CFO till 2012. He had a leading role in Acoustiguide Corporation in 2005 which formed the Acoustiguide Group.
In years 2012 till 2016 Nadav served as CFO of two medical devised companies - one for Home use HomeSkinovations Ltd and the other for professional use Invasix Ltd.
Nadav returned to Acoustiguide in 2016.
Prior to joining Espro in 2003, Nadav worked as senior manager at Ernst & Young for six and a half years. In his management role at E&Y, Nadav was responsible for dozens of companies, some trading on Israeli and foreign markets.

Nadav received his Bachelor's degree in business management and accounting at the College of Management.

Simon Dale
Chief Software Architect

Simon Dale became part of the Acoustiguide team when it acquired Tristan Interactive, a company he co-founded in 2009. He manages Acoustiguide Interactive's engineering team and oversees all software development work to create custom-built interactive, cross-platform mobile applications and related content-management systems.  Previously, he worked in software development at Magmic Games. Mr. Dale graduated from the University of Waterloo with an Honours Bachelor of Mathematics in Computer Science.

Oshrat Balul

Oshrat Balul joined Acoustiguide in 2011. She previously was CFO at Redstone Real Estate Investments and CFO at Leader Real Estate International. She began her career at Ernst & Young. Ms. Balul is a CPA and holds a B.A. in business Management.

Ronit Tzur Decker
Group Marketing Manager

Ronit Tzur Decker joined Acoustiguide (then Espro)  in 1996. She oversees and coordinates the company’s worldwide marketing activities. Before joining Acoustiguide, Ms. Tzur Decker was marketing administrator for ATL Advanced Technology software house and worked as a translator for the Israel Broadcasting Authority. She holds a bachelor’s degree from the Hebrew University in Jerusalem, where she majored in English literature and general studies.

Shmuel Shalem
Director and CTO

Shmuel Shalem is one of the founders of Espro Acoustiguide and is responsible for all technical activities of the company from R&D to product design and implementation. He previously worked at design centers in the US and Israel. Mr. Shalem earned a master of science degree in computer engineering from the University of Santa Clara in California and a bachelor's degree in electrical engineering from the Technion - Israel institute of Technology.

Menachem Schorr
Vice President, Sales & New Media

Menachem Schorr joined Acoustiguide in 1998. Prior to joining Acoustiguide, he was finance manager at a commercial organization and was an assistant manager for Mizrachi-Tefahot. He earned a bachelor’s degree in economics at Tel Aviv University and MBA from the Open University of Israel.

Eyal Ben Gigi
Chief Operations Officer

Eyal Ben Gigi joined Acoustiguide in 1994 and is responsible for the company’s operations and technical support. Previously, he worked at Tadiran. Mr. Ben Gigi received his bachelor’s degree in management and economics and his MBA from the Open Academic University in Tel Aviv.